The source said that the ‘Made in India’ branding, along with a
QR code, provides for labeling of domestic steel products with details of the
product. “
Following the Ministry of Steel’s initiative to brand products
with ‘Made in India’, Indian steel producers (ISPs) have labelled 80 per cent
of their products since November last year, said an official on Monday.
“Ministry of Steel was the first to initiate and complete the
branding exercise. The efforts would result in branding of 80 million tonnes of
steel out of the production of 125 million tonnes in the first phase,” the
official added.
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“All the ISPs have started roll out of branding with selected
categories of steel products in their product portfolio by fixing of new ‘Made
in India’ label on their products from November 4, 2023 onwards,” the source
said, adding RINL, JSPL and TATA Steel Ltd have covered 100 per cent of their
product range, while the rest will complete the branding by the end of June.
Explaining the need of the branding, the source said, “the label
will help to create a common brand value for all Made-in-India steel products
nationally and internationally and to further encourage manufacturers to
maximise their local manufacturing process, thereby giving a much-needed boost
to the Indian economy.